Article By: XGN Jessi 7
June 2019 will see the 25th E3 Conference since their beginnings in May of 1995. The week of our 25th show will see a last and a first. Our last: This will be the last E3 at the Los Angeles Convention Center under E3’s current contract. It is reported that they will be looking for a future venue for the 2020 conference and beyond.
Our first: E3 2019 will be the first year that Sony Interactive will not be attending an E3 conference. Now say it with me…..whyyyyyyyyyy?
Well, coming from Shawn Layden, the chairman of Sony Interactive Entertainment Worldwide Studios,[referring to retailers at E3] “June now, is just too late to have a Christmas holiday discussion with retailers….retail has really dropped off, and journalists now with the internet, and the fact that 24/7 there is game news. It’s lost its impact around that.” Even going as far as to suggest that E3 would need to take a step in the direction of being more like Comic-Con, where gamers get together to celebrate games and have panels of Game Developers.
One thing that Mr. Layden said in his CNET interview that got me thinking however, “we feel like if we ring the bell and people show up here in force, people have expectation ‘oh, they’re going to tell us something.'” Layden further explained in his interview, “with our decision to do fewer games, bigger games, over longer periods of time, we got to a point where June of 2019 was not a time for us to have a new thing to say.” I believe this is in reference to the fact that PlayStation is moving towards more PlayStation Exclusives.
Is Shawn’s opinion here entirely true? Do we as casual gamers, competitive gamers, streamers, gaming writers, have too high of expectations for the announcements that these gaming giants bring to E3? Are we really that critical when they let us down? Are our expectations so high for newer video games, and our opinions so critical that we could be a part in why Sony has stepped away from E3 and why they have been releasing fewer games?
Referencing to criticism of the issues with EA’s Battlefield 5 at its release, Layden aims to avoid “those mistakes” and is even willing to delay the release of games, to ensure that they meet a higher quality bar. Now hearing that statement, does this mean our harsh criticism of games and their problems is ruining or helping the industry? I believe that is a big question to be answered.